B120 Tma04 Marketing

MPC Basingstoke Ltd Marketing Essay B120 TMA04 Written by Erin Austin For fulfill Hughes Submitted February 2012 Introduction For this essay I confirm elect to hold forth my marketing experience with MPC Basingstoke Ltd who readyed my vehicle after it broke down. They argon an RAC approved garage, hug druging a broad range of operate which boasts about its state-of-the-art equipment and extremely trained staff. The company has a good advert in Yellow pages which was backed up by an informative and inviting website. They offer competitive pricing and were open to offer a rapid turnaround. They are also correct by Bosch and OFT,1, so cardinal could assume that they are a trustworthy and reliable company. at that place were a a couple of(prenominal) basic needs that framed my search. These included, the snip it would take to make up my vehicle, the cost of repair and the reputation of the garage. When hoard the repaired vehicle, crus ade and separate were paid for. However, the vehicle was still inoperable. MPC had in classly diagnosed the problem and fitted a part that was not required. No deliver was given; in fact, more charges were applied for the additional labour and new split required to complete the job.

Had the diagnosis been correct initi each(prenominal)y, the cost of the repair would have been significantly lower than the scathe I was aerated for all the work done. Analysis I have chosen to use the Buyer decision process and consumer purchase deportment innovations from academic term 3 and the relationship marketing concept from session 1 to ana lyse my marketing experience. Typically th! ere are 5 stages to the buying decision process, although consumer decisions do not eer include all stages. Different factors can presume the consumer allowing or causing them to pass to the next stage of the process. Likewise, not all decision processes lead to a purchase. The diagram at a lower place demonstrates the stages of the consumer decision making process....If you want to bum about a abundant essay, order it on our website: BestEssayCheap.com

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