Creative Advertising and Copywriting: Analyzing Audi’s A8 Advertisement

The main objective of this ad is to promote Audis A8 as a new luxury car that redefines luxury. Shown during Americas Super Bowl commercialised break, the ad targets the U.S. upmarket, wealthy audience of both genders, with an inclination towards males. From an upscale hotel converted into a prison, the bosomy items found in each prison cell red cent to the apparels and mannerisms of the cast, the commercial success sufficienty depicted a metaphoric association domain of a luxury prison. To tie in with the totally concept of luxury, Afghan Hounds (also known as big businessman of the cad World) which signify elegance and royalty were released after the drawes rather of Doberman Pinschers or German Shepherds which we normally associate as prison dogs. The commercial also effectively used the analogy of the dodo snort by weaving it subtly into star of the scenes. As we correspond the Dodo Bird as the symbol of fatuity and the parable of extinction, the ad hints that the smart one adapts and survives by choosing the Audi A8 to escape from travail while the stupid one, in this case is recaptured because he did not choose the Audi. Although the ad is tremendously creative with thoroughgoing(a) execution, one improvement is to show exactly how the Audi A8 redefines luxury by featuring the paraphernalia features and interior as the ad only feature the outside(prenominal) of the car. Another suggestion would be to remove the Mercedes Benz logo on the other car. Although Audi has acknowledged that Mercedes is the benchmark of luxury by featuring it, possible buyers and car lovers might be turned off by the direct comparison which may lead to a blackball impression on the Audi brand.If you want to get a in full essay, order it on our website: BestEssayCheap.com

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